Empowerment and Storytelling

Empowerment and Storytelling

I am fascinated by people who are able to tell a good story, but also sometimes scared of how a powerful story can be appropriated for marketing reasons. A story is something that is inspiring, empowering and in the same way unique to this person, it contains a broader truth to which others can relate. But, what transforms a good story into a long-lasting one, how can storytelling facilitate empowerment and what are the connections between art and storytelling?

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